Fractional Marketing Lead
You need a senior strategist in the seat, and you don't need them full-time.
That's a headcount problem, not a strategy problem.
Communication is ancient tradition. We're experts at it, with modern methods.
What it is
Ongoing fractional CMO work: strategy, oversight, and execution across everything above,
run by one person who knows the business.
Marketing strategy and oversight
Team + vendor management
Monthly reporting + planning
Direct access,
no account manager layer
case study
How a City Built a Digital Presence for 21 Economies and 30,000 Visitors in 30 Days
Starting Point: No digital presence for a major global summit
Main Problem: Tens of thousands of visitors and over a thousand journalists, nothing built yet
End Result: New channels stood up from scratch, coordinated with the mayor's office, story placed in major regional and national press before the summit opened
What we did: Stood up new channels from scratch, coordinated messaging with the mayor's office, and got the story into major regional and national press before the summit opened.
How It Works
1) Snapshot
We look at what's actually happening and tell you what to fix first, in writing.
2) Fix it
We scope the fix, price it upfront, and execute it in a fixed window.
3) Sustain
If it's working, we keep it running as your fractional marketing lead.
★★★★★
“It is astonishing how quickly they can get to the heart of your offering and convey it effectively.”
— Laura Widman, Business Owner